Midas Touch is India’s best Digital Marketing and Social Media agency with the clients and awards to prove it. A large chunk of our work involves B2B focused business and brands who reply on us for everything in Digital and Social Strategy - from definition to execution. We believe in delivering true business outcomes – for us B2B means Branding >> Buzz >> Business Outcomes.
Our primary playground is Digital, Content, Product Marketing and Social Selling. We leverage various channels that guarantee exemplary results for our clients, be it social media platforms, email marketing, webinars, podcasts, website content, inbound marketing, ePR or blogs.
The bottom line: build an exhaustive digital marketing strategy rather than just a Facebook or LinkedIn strategy.
There is a lot of web out there - how will your prospects find you?
Our skill is in leveraging the gamut of inbound and outbound marketing techniques to draw traffic to your web properties, convey an apt sense of your expertise and build relationships with the opinion-makers that matter.
The aim is to first get in the eyeline of people seeking the solutions you have to offer and then to convince them of your offering and it’s value. Your website and other web properties get “found” - either by following the directions of others that have blazed a similar path or from your own outreach methods.
Email is still the most powerful means to get your message across in the B2B context. The challenges are many - how to stay clear of the spam filters, how to get your prospects to read your mail and finally how to get them to take the action you desire. We can help at every step of the process - build a targeted list, segment it, design the appropriate non-spammy message and delivery process, track performance and tie the results into your sales process.
Our experience is that good audio (or video) content is an under-utilised resource offering tremendous potential for differentiation. A presentation or interview with an in-house or industry expert or a customer webinar is a great way to deliver a sense of your expertise in a specific area and podcasts are just as effective. We can help with designing the entire process including defining the strategy, guest management, questions and content definition as well as in the execution and promotion.
The digital and social landscape is such that the even the top experts in your area of business are accessible. We offer the capability to identify these experts, document their social media habits, monitor them on an ongoing basis and engage with them on their turf on their terms. The objective is to get on their radar, learn from their experiences and to then build a relationship with them based on a foundation of trust.
All social networks look to monetize their audience and this has made ads a fact of life in networks. Organic reach can get you only so far - our expertise lies in identifying the right network for the occasion and to then help you make the choice between organic and ad-based outreach. We can help design the messaging best suited to your business and get the maximum bang for your buck.
55-60% of the buying decision is made by the time a potential buyer engages with you, the vendor. Prospects are skilled at using the abundance of information available online to inform themselves - a role a salesperson used to play earlier. The prospect now relies on evidence found online to do everything from defining problem areas and likely solutions to the relative merits of vendors. The content that you create is key to ensuring the right message about you and your capabilities is found by prospects online. We can help you create content that is insightful, relevant, helpful and most importantly - available to prospects when they seek it.
Your website is the first port of call for prospects looking to engage with you and as they say “the first impression is the last impression”. Given the preference Google seems to be having for informative and “useful” content prospects may not even find you if your site falls short here. We capture the essence of your business and provide content for your website that apart from being optimised also reflects you, your message and business personality in a manner that your prospects (and Google) will appreciate.
Google (them again!) has made it clear that it prefers sites that have fresh content as against static “built once and forgotten” sites. The best way to showcase your interests and expertise (and create a regular stream of fresh content) in an ongoing manner is an insightful blog.
Organisations sometimes worry that they may not have the writing skills or the bandwidth to pull a regular blog off. This is where we step in - we help translate your expertise into insightful content based on a custom editorial calendar - you bring the experts we bring the blogging skills!
Putting together information that could be useful to your prospects and then making it available for them to download is an extremely effective mechanism for Lead Generation and building a qualified opt-in “List”. We can help with everything from putting together the publishing plan to actually designing and writing the content based on inputs from your experts as well as in the promotion and subsequent lead capturing and qualification.
It’s true that all publicity is good publicity. All organisations have stories they want the world to hear and triumphs that should become legend. We help make your achievements known to the digital world - everything from advice on the kind of news that would work best to drafting and distributing the release.
Marketing Products is a fine combination of art and skill. Your product is now global even before it makes a mark in your local market - segmentation , targeting and positioning now have to be done on a much larger scale. Our clients leverage our global experience to draw up go-to-market strategies for their products, build effective marketing material and to grow and manage their community of fans..
There’s a lot that has to be done before your product takes the first step into the market. You may believe you have a world-beating product but that’s not much good if the world does not hear about it. It is critically important to plan for the launch in a manner calculated to get the most relevant information about the product out in front of those prospects most likely to benefit from it. We can help with Market Segmentation, putting together the launch plan and a marketing plan designed to make the launch successful.
If your product has been out in the market for a while it probably has some loyal customers and some more that are teetering on the edge of getting committed. It is almost a cliche that hanging on to a customer is much easier than acquiring a new one - given that making your current customers feel loved and a part of a “community” has great value. We can help you build a living, breathing online community of customers that can be leveraged for everything from product feedback to referrals.
Even before the market gets your product in their hands they get to see it through your marketing material. The collateral has to stand out and stand apart while being informative and aligned with the positioning of your product. We can help you design, draft and promote your product brochures, data sheets, user manuals and case studies.
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