The Best B2B Content Marketers have These Traits
Is content marketing a secret marketing weapon today? Not really. It is the backbone of most of the marketing communication. It is the gasoline for your social media efforts. It’s an opportunity for businesses to create an image of a knowledge partner. It is a way to earn respect and trust of the potential buyers. […]
40 Ideas To Make your Business Twitter Handle Active
Twitter website mentions that Twitter has 302 million monthly active users and 500 million Tweets are sent per day! But even today, I very frequently answer questions like “Does Twitter work for businesses?” or “What can a business tweet about?” or “I don’t have time to be on Twitter – it’s for people who have no […]
Seven Deadly Sins of Startup Social Media Marketing
“Yeah, I made mistakes but…life doesn’t come with instructions.” Sure it does not. But that’s not the case with social media – there is certainly some good advice out there to help you avoid blunders on social media. After all, mistakes are meant for learning and not repeating, right? So what are some of the […]
Personal Branding for Startup Founders – A Practical Guide
Did you know that the “About Us” section is the second most viewed page after the home page for most of the websites? Today, when a lot is being talked about creating the company brand and image, it is equally important to have a strong personal brand of the founders – this is especially true […]
#Startups – Your Social Media Questions are Answered Here!
The Year 2014 has been great for me and my company MidasTouch. We won awards, we got a chance to work with some amazing new companies and we launched some new offerings – especially for startups. Based on several interactions with startups, I can clearly see that startups not only understand the importance of social […]