Prospecting for Contact Gold
An ancient Chinese saying goes that a journey of a thousand miles begins with a single step. While it is unlikely that Lau Tzu was thinking of Lead Generation when he said that in the best traditions of timeless wisdom it leaves us free to draw from it what we will. I look at this […]
B2B Social Media Marketing 101
“Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales.” — Mac Macintosh If you ask how is B2B social media different from B2C social media, I believe this quote summarizes […]
12 Things to Share on Twitter While Building your Personal Brand
Personal branding is more important than ever. It’s not that you don’t understand it, but you are busy, strapped for time, juggling multiple balls in the air, and don’t have too much time to think and spend on social media. I often come across Twitter handles of executives, CEOs, consultants, where there are a few […]