Our Experience of Hosting the First of its Kind B2B Sales and Marketing Event and Making It Super Successful
As a B2B specialist social media agency, we get many opportunities to interact with several business owners and marketers to discuss about how the dynamics of sales are changing, what is the impact of social media and content marketing on that, how are companies adapting to the new ways of selling, and so on. During […]
The 3 Changes B2B Sales Veterans MUST Embrace To Stay Relevant
“What about the good leads?…. But these leads are s**t. They’re old…I’ve seen them 100 times…..What about the new leads, huh? The new leads, the Glengarry leads.” – Shelley (The Machine) Levene (the Jack Lemmon character in Glengarry Glenross) You can almost sense the rank desperation of the aging sales pro in that exchange, and […]
25 (Experience-based) B2B Social Media Tips You Can Start Using TODAY
Does B2B Social media need any convincing today? Not really. When I ventured into marketing some 13 years ago, the whole world of B2B marketing was different. Companies relied heavily on brochures and such collateral, a lot of emphasis was given on website and SEO, and a lot of energies were spent in creating solid […]
15 Essential Stats that Prove B2B Sales Has Changed
Today’s competitive business landscape is in a state of constant flux. The increasing adoption of technology and the rise of the digital enterprise are fueling the change in how B2B businesses are selling to one another. With customers becoming more demanding and wanting greater customizations and personalization, B2B sales is becoming a veritable minefield where […]
Your Price is Too High – This Q May Be the Answer
As a sales guy, one of the things that you are almost inevitably going to encounter is the price objection. This is always a tough one – not least because it usually crops up at the fag end of what is often an exhausting sales cycle. After months of effort in getting the prospect on […]
The Proof Of The Pudding – A Content Marketer’s Rant
“The proof of the pudding is in the eating.” Miguel de Cervantes Maybe, like Cervantes’ most abiding creation, I am tilting at windmills here but indulge me please. I have taken to this forum to try and understand the “Proof of Concept” phenomenon in Content Marketing and yes, to share the pain with other content […]
More Bang For The Tradeshow Buck For B2B Startups
Tradeshows are expensive and as a startup our participation is completely unaffordable. The ROI for B2B events is uncertain. Does this sound familiar? As a B2B focused social media marketing agency we at Midas Touch get pulled into this argument often but somewhat contrary to expectations our response is not always an outright rejection. We […]
The Content Marketing Q – Your Content Is Outstanding But Is It Standing Out?
“Marketers always ask me how to make more or better content, and it’s almost always the wrong question. The right question is: “How do I get my content in front of the right people?”” Joe Chernov – VP of Content at HubSpot You were among those that embraced Content Marketing early. You truly believe that […]
A Practical Guide For CEOs On Using Social Media – B2B Edition
“Some CEOs say they’re too busy for social media. I say it’s part of the job.” Jack Salzwedel – CEO of American Family Mutual Insurance Company Salzwadel’s advice seems to be falling on deaf ears if a Domo and CEO.com study is to be believed. The report, published earlier this year, found that fully 61% […]
7 Reasons Why B2B Companies Fail at Social Media and Content Marketing
Through Midas Touch, the B2B specialist social media agency which I run, we have worked with several B2B organizations – especially in the technology space. We have strategized and executed several social media initiatives and have seen tremendous success. We all know the stats as well – 57% of purchase decisions are made before a […]