No one claimed Lead Generation was easy – especially when you are in the B2B space. There are so many moving parts that a key problem becomes how to get them all pulling in the same direction. You may have one or more of the following teams contributing to...
A few years ago, when I started Midas Touch, I found myself explaining to companies and business leaders what social media is and what is its relevance for businesses. Fast forward a few years, today, businesses come to us saying that they want to do social media but not...
There’s a clear and present danger in all that we do as marketers – the danger that our day-to-day tasks will suck us so deep into frequent “rinse-repeat” cycles of activities that we will lose sight of the end objective. Tactics often overwhelm Strategy with volume – sometimes to...
