No one claimed Lead Generation was easy – especially when you are in the B2B space. There are so many moving parts that a key problem becomes how to get them all pulling in the same direction. You may have one or more of the following teams contributing to...
A few years ago, when I started Midas Touch, I found myself explaining to companies and business leaders what social media is and what is its relevance for businesses. Fast forward a few years, today, businesses come to us saying that they want to do social media but not...
B2B Content Marketers, B2B Content Marketing, B2B Social Media, B2B Social Media Stats, B2B Social Media Strategy, Content Marketing, Social Media Stats
B2B Content Marketing, B2B Social Media, Making Social Media Work for Startups
There’s a clear and present danger in all that we do as marketers – the danger that our day-to-day tasks will suck us so deep into frequent “rinse-repeat” cycles of activities that we will lose sight of the end objective. Tactics often overwhelm Strategy with volume – sometimes to...