Butchers Block: Climbing The B2B Sales Value Chain In A Digital Age
Full disclosure – I have never visited a butcher but this story I heard about one tempts me to confer the title of “Sales Guru” on the protagonist! The story goes something like this: Commodity An old lady in a village went to the market to buy supplies for her home each week. She would […]
B2B Sales In The Time Of B2B Social Media
A long time ago in a galaxy far far away I used to sell computer networking equipment to large enterprises. The pressure cooker sales environment was replete with war stories of every hue. Perhaps the one that used to inspire us more than most was the “Legend of the CEO Meeting”. The story goes that […]