B2B Social Media – Making a Case for Content Marketing
“Content marketing is all the marketing that’s left.” – Seth Godin Well, when it comes from one of the most prominent names in marketing, you cannot ignore it. I am sure you have heard a lot about the importance and relevance of content marketing. Let us look at some holistic stats on content marketing – […]
The Big Impact of B2B Social Media on The B2B Buying Cycle
Over 20+ years I spent in the B2B sales trenches, I maintained a healthy suspicion of “Marketing”. Now that I am the co-founder of a B2B specialist social media agency, I freely confess to a sea change in that attitude. This history does help us, though, as we engage similarly predisposed prospects. B2B Companies, because […]
B2B Social Media – Answers to 10 Most Fundamental Questions
Midas Touch, the company I run, is a B2B Specialist, digital and social media marketing agency. Through that, over the past few years, we have got an opportunity to interact with hundreds of businesses offering products and services to other businesses – also called as B2B services. A few years ago, businesses were almost convinced […]