7 Reasons Why B2B Companies Fail at Social Media and Content Marketing

7 Reasons Why B2B Companies Fail at Social Media and Content Marketing

Through Midas Touch, the B2B specialist social media agency which I run, we have worked with several B2B organizations – especially in the technology space. We have strategized and executed several social media initiatives and have seen tremendous success. We all know the stats as well – 57% of purchase decisions are made before a […]

B2B Social Media – What Impact Can You Expect From Each Channel?

It’s the start of the Financial Year and there is the whiff of freshly minted marketing strategies and budgets in the air. If articles like our previous posts on B2B Social Media have convinced you that money spent here will not be totally wasted then read on. In this post we will take a look […]