The 3 Changes B2B Sales Veterans MUST Embrace To Stay Relevant

“What about the good leads?…. But these leads are s**t. They’re old…I’ve seen them 100 times…..What about the new leads, huh? The new leads, the Glengarry leads.” – Shelley (The Machine) Levene (the Jack Lemmon character in Glengarry Glenross) You can almost sense the rank desperation of the aging sales pro in that exchange, and […]

25 (Experience-based) B2B Social Media Tips You Can Start Using TODAY

B2B Social Media

Does B2B Social media need any convincing today? Not really. When I ventured into marketing some 13 years ago, the whole world of B2B marketing was different. Companies relied heavily on brochures and such collateral, a lot of emphasis was given on website and SEO, and a lot of energies were spent in creating solid […]

15 Essential Stats that Prove B2B Sales Has Changed

B2B sales has changed

Today’s competitive business landscape is in a state of constant flux. The increasing adoption of technology and the rise of the digital enterprise are fueling the change in how B2B businesses are selling to one another. With customers becoming more demanding and wanting greater customizations and personalization, B2B sales is becoming a veritable minefield where […]