B2B companies – Here’s how to go about creating a Digital Impact
Unless you’re living under a rock, you have a digital presence. B2B companies today too have fallen for the wide universe that the internet has opened up. Social Media is no longer a tool just for shiny and bright B2C companies. As we move deeper into an information-hungry age, the B2B sales landscape becomes even […]
5 Pune Tech Companies That Are Rocking Content and Social Media Marketing
Content and Social Media Marketing have got a bad name. Despite what the statistics say, most B2B companies still tend to believe that these incredible marketing platforms work only for those companies or brands that have an exciting product or service or a huge following of Gen Xers or Millennials (think B2C). However, for every […]
B2B Companies – Don’t Start with Social Media If….
Let’s see why B2B companies are more and more turning to social media – Because thought leaders are saying so – Content marketing is the only marketing left – Seth Godin We don’t have a choice on whether we do social media, the question is how well we do it – Erik Qualman Because these […]
9 Things You Will Regret Not Knowing about B2B Social Media
“Social media is just a buzzword until you come up with a plan.” – Unknown Well, chances are that you have heard a lot about B2B social media and are convinced that it has moved beyond just a buzzword. You want to start adopting this new way of marketing and sales, but not sure what […]
Irrefutable Proof Of The Death Of B2B Sales (As We Know It)
“Without data, you’re just another person with an opinion.” W Edwards Deming Seers have been prophesizing the end of the world of traditional B2B Sales for a while now. Despite that, there are people on both sides of the fence, each with equally strong convictions. In most cases, their belief in their cause is based […]
The 5 Essential Traits Of A Specialist B2B Social Media Agency
This post is for you if you are responsible for delivering the big numbers in a B2B-focused company. Yes, you -the sales leaders, the marketing heads, and everyone who feels the pressure of carrying a sales target, either directly or indirectly. Chances are that if pay heed to the data, you would almost certainly have […]
Top 4 Types of B2B Content You Must Pay Attention To
As someone who has been in the field of Digital Marketing for the past 15 years, I have seen the evolution of marketing – especially B2B marketing. Content marketing has taken center stage. It is the key element which helps marketers capture the attention of their target audience. One of the most common questions asked […]