“Social media is just a buzzword until you come up with a plan.” – Unknown Well, chances are that you have heard a lot about B2B social media and are convinced that it has moved beyond just a buzzword. You want to start adopting this new way of marketing...
As someone who has been in the field of Digital Marketing for the past 15 years, I have seen the evolution of marketing – especially B2B marketing. Content marketing has taken center stage. It is the key element which helps marketers capture the attention of their target audience. One...
As a B2B specialist social media agency, we get many opportunities to interact with several business owners and marketers to discuss about how the dynamics of sales are changing, what is the impact of social media and content marketing on that, how are companies adapting to the new ways...
Does B2B Social media need any convincing today? Not really. When I ventured into marketing some 13 years ago, the whole world of B2B marketing was different. Companies relied heavily on brochures and such collateral, a lot of emphasis was given on website and SEO, and a lot of...
Through Midas Touch, the B2B specialist social media agency which I run, we have worked with several B2B organizations – especially in the technology space. We have strategized and executed several social media initiatives and have seen tremendous success. We all know the stats as well – 57% of...
“Content marketing is all the marketing that’s left.” – Seth Godin Well, when it comes from one of the most prominent names in marketing, you cannot ignore it. I am sure you have heard a lot about the importance and relevance of content marketing. Let us look at some...
Midas Touch, the company I run, is a B2B Specialist, digital and social media marketing agency. Through that, over the past few years, we have got an opportunity to interact with hundreds of businesses offering products and services to other businesses – also called as B2B services. A few...
A few years ago, when I started Midas Touch, I found myself explaining to companies and business leaders what social media is and what is its relevance for businesses. Fast forward a few years, today, businesses come to us saying that they want to do social media but not...
“Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales.” — Mac Macintosh If you ask how is B2B social media different from B2C social...
Personal branding is more important than ever. It’s not that you don’t understand it, but you are busy, strapped for time, juggling multiple balls in the air, and don’t have too much time to think and spend on social media. I often come across Twitter handles of executives, CEOs,...
