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  • What has changed post COVID-19 and its implications on your sales and marketing:
    • Large events have been cancelled (Such as Knowledge’20 of ServiceNow, Oracle OpenWorld, Atlassian Summit, and others)
    • The Principal companies are looking for co-marketing opportunities with partners (for example, inviting partner as a speaker for a webinar, providing funds for marketing, promoting partner content, etc.)
    • The association of you, as a partner, with the Principal companies is not as visible
    • Your single largest source of new prospects has vanished
    • The buyers don’t have any obvious means to know about the latest solutions by you or your offerings
  • Rescue recipe:
    • Demonstrate expertise through high-quality, thought leadership content like whitepapers or eBooks
    • Create content that strongly associates you with the Principal. For example: Blogs on prominent industry use cases, views of latest product updates,
    • Include regular thread from product Principal content in your social media updates
    • Leverage the network and visibility of your CXOs to offer strategic support to the direction taken by the product Principal
  • Likely impact
    • Your company will be able to benefit from the strength and the visibility of Principal’s brand
    • Your company will be closely associated with the Principal’s brand
    • The leads that the product Principal is sending your way will see you as expert
    • Your CXOs will build cement their relationship with the Principal
    • CXOs demonstrating their expertise and thought leadership will get invited as speakers at the Principal events

 

  • The Midas Touch
    • 10 years of experience of helping the partners of SAP, Atlassian, IBM, ServiceNow, Oracle, and all the other giants of the tech world
    • Get started immediately
    • Independent operation with minimal time commitment from your end
    • One-stop-option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.)

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