This post is for you if you are responsible for delivering the big numbers in a B2B-focused company. Yes, you -the sales leaders, the marketing heads, and everyone who feels the pressure of carrying a sales target, either directly or indirectly. Chances are that if pay heed to the...
“Some CEOs say they’re too busy for social media. I say it’s part of the job.” Jack Salzwedel – CEO of American Family Mutual Insurance Company Salzwadel’s advice seems to be falling on deaf ears if a Domo and CEO.com study is to be believed. The report, published earlier...
There’s a clear and present danger in all that we do as marketers – the danger that our day-to-day tasks will suck us so deep into frequent “rinse-repeat” cycles of activities that we will lose sight of the end objective. Tactics often overwhelm Strategy with volume – sometimes to...
