Survive 2020, Grow in 2021

B2B technology companies have seen through ten of the most challenging months of their lives. Read on if you want to make up for lost time and build a sustainable growth plan for the new normal.

We understand that the challenges and, therefore, the marketing strategies would have to be different for different kinds of technology companies.

Even over these 6 months, we have worked with several technology companies, tried various strategies – some have worked, and others failed. This is a distillation of that learning.

Choose your category

What has changed post COVID-19 and its implications on your sales and marketing

  • Large events have been cancelled (Such as Knowledge’20 of ServiceNow, Oracle OpenWorld, Atlassian Summit, and others)
  • The Principal companies are looking for co-marketing opportunities with partners (for example, inviting partner as a speaker for a webinar, providing funds for marketing, promoting partner content, etc.)
  • The association of you, as a partner, with the Principal companies is not as visible 
  • Your single largest source of new prospects has vanished 
  • The buyers don’t have any obvious means to know about the latest solutions by you or your offerings

Rescue recipe

  • Demonstrate expertise through high-quality, thought leadership content like whitepapers or eBooks 
  • Create content that strongly associates you with the Principal. For example: Blogs on prominent industry use cases, views of latest product updates, 
  • Include regular thread from product Principal content in your social media updates 
  • Leverage the network and visibility of your CXOs to offer strategic support to the direction taken by the product Principal

Likely impact

  • Your company will be able to benefit from the strength and the visibility of Principal’s brand 
  • Your company will be closely associated with the Principal’s brand
  • The leads that the product Principal is sending your way will see you as expert
  • Your CXOs will build cement their relationship with the Principal 
  • CXOs demonstrating their expertise and thought leadership will get invited as speakers at the Principal events

The Midas Touch

  • 10 years of experience of helping the partners of SAP, Atlassian, IBM, ServiceNow, Oracle, and all the other giants of the tech world 
  • Get started immediately 
  • Independent operation with minimal time commitment from your end
  • One-stop-option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.)

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