The Immense Value of CEO’s Personal Branding on Social Media

Personal Branding

In a previous article, we had talked about how the CEOs of B2B companies can leverage the power of social media to widen their reach by effectively using channels like LinkedIn and Twitter. 

The company CEOs’ active presence and engagement on the social platforms help amplify the marketing message and enhance branding because the people are more interested in buying from ‘people’ and not just some ‘brand’.  

Did you know? Over 90% of customers trust recommendations from someone they know (Nielson). 82% of people are more likely to trust a company whose leadership team engages with social media.

Why should you consider being a ‘social’ CEO?

Many CEOs argue that they have a lot to take care of than spending time on social media. But something that they don’t realize is, being active on social media platforms is a part of their work, as personal branding will help them build trust in the minds of their target audience. You can take a look at a report by CNBC about the 10 most ‘active’ CEOs on social media to understand why you need to be there too. 

Being a ‘social’ CEO doesn’t really mean that you have to engage in personal interactions with your customer/clients on social media. It just makes you a real ‘face’ of your company, which, till now, was just represented by a graphic logo. As a CEO with a strong personal brand, you can help amplify the company’s message and augment the marketing campaigns. It can also help you express your unique ideas and insights on social media handles. Chances are, if your followers like you, your ideals, values, and gain sufficient information from your insights, they are going to opt for your products/services too. 

Let’s give you a detailed idea about the immense value of personal branding for the CEOs on social media. Scroll on!

It builds trust

Personal branding helps you create a reliable presence on social media. It gives your business the human touch that it desperately needs to attract more people towards it. As the CEO is one of the most influential ambassadors of the brand, their presence has a strong impact on the target audience. Creating a personal profile on social media platforms like LinkedIn and Twitter can improve your branding efforts as much as the business profiles of your products/services. The importance of the CEO’s reputation can propel the business by helping the customers/clients connect with the brand on a human level. 

It helps you attract talent

The millennials are more attracted to companies with an impressive and authentic personal brand than those with nothing apart from logos. If you can establish yourself as a leader and motivator on social media, you’ll attract numerous young minds, who align with your mission, vision, and values. However, it’s important that you actually live those values that you claim on, as authenticity sparks reliability, failing which, it may even put your integrity in question. For example, if you claim to provide an open ground for sharing ideas for business growth, you should provide a platform for the same, so that the youth can come and discuss their unique ideas with you without any hesitance. That way, you can not only find the right people to take your business to the next level but also make them promote your brand through word-of-mouth. Who doesn’t like to share an idea that they have been an active part of? We guess you got the cue!

It helps you get in front of the investors

When you share your beliefs and ideas on a social media platform, potential investors may also take an interest in your business. As the investors seek confidence in the core team before they invest their money in a business, personal branding can help you achieve that. With your presence on social media, you’re in the public eye, which enhances reliability on your company’s behalf. When you share your story, mission, vision, expertise, and ideas on a public platform, you easily get on the radar of potential investors and create a seamless communication channel for them to approach you. 

Being at the forefront of your business gives you certain responsibilities to fulfill, and you can do that through personal branding on social media. Promote your ideas and brand, publicize your opinions and expertise, and be the most important advocate of your business by staying active on the social media channels. In today’s digitized world, such small efforts can go a long way to enhance your brand visibility. 

12 Things to Share on Twitter While Building your Personal Brand

12 Things to Share on Twitter While Building your Personal Brand

Personal branding is more important than ever. It’s not that you don’t understand it, but you are busy, strapped for time, juggling multiple balls in the air, and don’t have too much time to think and spend on social media.

I often come across Twitter handles of executives, CEOs, consultants, where there are a few tweets put up initially and then no activity thereafter. The Twitter account is collecting cobwebs and it are almost giving away an impression that either they don’t care or they don’t really know how this new world of social media works. In any case, it’s not giving away a very good impression.

I have Twitter app on my phone, but I don’t really know what you can share there”. I hear it quite often. Well, leveraging Twitter is actually very easy – provided you know how to use it.

Here is a quick list of few things which you, as a startup founder, company CEO, independent consultant or a trainer, could share from your personal Twitter handle –


#1 Industry News – I am sure you read a lot of news, blogs are articles to keep yourself updated on what’s the latest in the industry. Share the articles which you think could be useful and relevant for your followers. It will also show that you do take efforts for keeping yourself updated. Personally speaking, I have subscribed to various magazines on Flipboard which provide me the daily dose of latest updates.

#2 Your own blog articles – You have your blog, or write for your company blog? Great. Twitter is a great place to share those articles. It will be very useful for your Twitter audience if you share some insightful information through your blog.

#3 Books – Sometimes too many lists of recommended books or tables in book stores can be overwhelming. People always like suggestions from friends, connections, or from someone they look up to. Share the names of the books which you are reading, which you have liked/ not liked, or which you would like to highly recommend reading.

#4 Personal Interests/ Passions – Like to write stories, poetry, or like photography? Don’t hesitate to share your passions on Twitter. Don’t think that your ‘personal’ side will interfere with your ‘professional’ side.

Padmashree-Tweet

#5 Employee Appreciations – Has someone from your company or your team completed some milestone? Spent 5 years, 10 years with you? Got some awesome certification? Why not click a picture with them and post it on Twitter?

Employee Appreciation

#6 About the Organization – You can very well use your personal Twitter handle to talk about your company, some milestone, event, or any important update about it.

#7 Company Blogs – If your company has an active company blog and you especially appreciate some article, go ahead and tweet about it.  

#8 POV about Industry Updates – Some big thing about your industry is making news and you have got some views about it – go ahead and tweet about those. It could be release of some product/ service, passing of a new regulation– Post a tweet with your views and link it to the article.

#9 Podcasts/ webinars you attend – Webinars and podcasts are great ways to keep yourself updated with what’s happening in the industry and also learn from the experts. If there are any specific podcast / webinar which you would like to recommend to your followers, go ahead and tweet about that.

#10 Speaker Sessions / Industry Connections – If you are speaking at some conference or a meetup, Twitter is a great place to talk about it – build up the excitement by asking the audience what they would like you to cover in your talk, interacting with then, and letting people ask you questions there.

#11 Polls – Want to get the opinion from your online audience? Run quick polls. Yes, Twitter allows you to run polls with simple question and options. You can get the pulse of your audience and use this data in your research as well.

#12  Presentations of Talks/Videos – If you have given a talk at some event or have prepared a very good presentation, host those assets on relevant platforms such as YoutTube or SlideShare and use Twitter to promote those assets.

Don’ts

Now that we know what all can be shared on Twitter, let me also share some “what not to do”.

  • Automated Messages – Many people are in favor of it, but I am personally not in favor of automated RTs or Direct Messages. No matter how personalized the message is, it does not go well with a personal handle.
  • Non-engagement – Social media is about engagement. It is not a broadcasting medium – it is for two-way communication. So if someone engages with your tweets in the form of RT or reply, ensure that you don’t ignore it. Acknowledge and respond to it.  Don’t forget to ReTweet others’ tweets and converse with your followers and Twitter audience.
  • Not Understanding the Platform – One needs to remember that Twitter is quite different from the other social networking platforms like LinkedIn or Facebook. Understand the nuisances of the platform and you will be able to rock it!

I am on Twitter at @radhagiri. Look forward to connecting with you there!