Can AI Write B2B How-To Guides? Findings from Our Experiment Suggest Otherwise
There seems to be a stark divide in the content community in response to the soaring success of ChatGPT. Some say that ChatGPT isn’t at all viable for use. Others are quick to point out that this technology will replace writers. Well, if there’s any truth to these viewpoints, it sits at the intersection. Neither […]
Beyond the Hype: 4 Areas Where AI Writers Fall Short for B2B Tech Content Writing
Google Is Freaking Out About ChatGPT (The Verge, Jan 2023) The ChatGPT AI Hype Cycle Is Peaking, but Even Tech Skeptics Don’t Expect a Bust (CNBC, Feb 2023) The Inside Story of How ChatGPT Was Built From the People Who Made It (MIT Review, March 2023) All these are headlines reflecting upon the fact that […]
4 Areas AI Writers Excel at for B2B Tech Content Writing
Probabilistic determination of the next best possible word – that’s certainly the essence of AI writing tools powered by the famous language models GPT-3 and now GPT-3.5. It’s all computation, and it’s reasonable when people point out – well, where’s the personality in writing? Where’s the technical nuance? These questions reflect legit objections. In fact, […]