PuneConnect 2018

PuneConnect 2018

The must-attend event for entrepreneurs, start-up founders, and soon-to-be entrepreneurs seeking the information, inspiration, ideas, and interactions designed to help them reach the inflection point.

Midas Touch was the agency on record for the conference covering all digital, content and social media marketing activities.

Guest Lecture at Symbiosis School for Liberal Arts

Symbiosis International University

On 26th March, 2018, our Co-Founder, Sanjeev Nambudiri, took a guest lecture for the Year 1 and Year 2 students at SSLA on Social Media for Business as a part of the Innovation and Creativity Course.

Free Webinar – 5 Types of Content to Fuel your B2B Sales Engine

Free Webinar – 5 Types of Content to Fuel your B2B Sales Engine

“Great content is the best sales tool in the world” – Marcus Sheridan

This webinar is for you if you are convinced that B2B purchase decision makers rely on content for making informed buying decisions. But millions of articles on the Internet on content marketing make things confusing. What type of content is right for your business? What should be the strategy and the tactics? How to go about creating content? Who should create the content?

In this free webinar, Radha, an expert in B2B Content Marketing, will share insights on –

  • The obvious case for B2B Content Marketing
  • The fundamental role of content in sales
  • 5 Key Types of Content – Practical Tips
  • Real-world Examples and Case studies
All registrations get a copy of eBook on “All you need to know about B2B Content Marketing

Speaker

Radha is a young and dynamic entrepreneur whose passion is marketing and technology. By creating recognized brands, she helps businesses generate revenue; her method – apply her business acumen to advanced digital and social media marketing techniques. She has led highly creative marketing teams and defined successful go-to-market plans and strategies for multiple innovative, award-winning software products and services.

To register, simply drop an email at info@i-midastouch.com with a subject line as “Interested in Webinar on 5 Types of Content to Fuel your B2B Sales Engine”

Why B2B Sales Must Harness the Power of ‘Digital Marketing’ to Go International

LATEST UPDATE: The event was extremely successful. We had a great time hosting a full house. We have captured our experience and learnings at –

http://www.i-midastouch.com/our-experience-of-hosting-the-first-of-its-kind-b2b-sales-and-marketing-event-and-making-it-super-successful/

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Over the last few years, have you seen:

  • A dramatic drop in conversations with new prospects
  • Sharply lower responses to phone calls and email campaigns
  • Expensive and unpredictable ROI from Google Ads

Your tried and trusted ways seem to be failing you. The nagging suspicion at the back of your mind is correct – things have changed –

  • 94% of B2B Buyers conduct some form of online research before purchasing a business product
  • 52% of B2B Buyers view 2 – 4 pieces of content before making a decision and a further 28% view 5 – 7 pieces of content
  • 75% of B2B Buyers & 84% of C-level or VP-Level execs use social media to make purchasing decisions
  • Seven out of 10 small- and mid-sized suppliers are engaging with prospects through social channels

The B2B buyer has become more informed and self-contained. This is especially true for companies looking to sell into the international market, and even more true in the technology space.

HERE IS YOUR CHANCE TO HEAR FROM OTHERS WHO HAVE SEEN THIS CHANGE AND ACTED ON IT.

In this event you will hear from reputed practitioners of this craft, their personal stories, tips, tricks, challenges etc.

Who should attend:

CEO’s, Top Management, Business Development Heads, and Sales Heads of businesses selling to other businesses

What you will learn

  • Relevance of digital marketing for B2B
  • General principles and how sales works in this new dynamic, and some real-world examples
  • Business level understanding of Content Marketing and B2B Social Media
  • Personal stories, tips, tricks, and challenges of leveraging social media

Agenda

1:30 – 2:00 — Registration and Tea/Coffee

2:00 – 2:45 –  Opening Session on how sales dynamics have changed

2:50 – 3:35 – Session on the impact of digital transformation on marketing

3:40 – 4:25 – Session on Role of Content Marketing

4:30 – 5:00 – Networking over high tea

5:00 to 6:00 – Panel Discussion with practitioners of this craft, their personal stories, tips, tricks, challenges etc

Speakers

Vishwas Mahajan – Global Trustee at TiE, Tech Entrepreneur, Founder – LifeLine Systech Solutions
Ashutosh Parasnis – Founder at NewBox Consulting (Strategy Linked Innovation Management & Digitalization)
Shivesh Vishwanathan – Head of Product Marketing, Accelerite (Persistent Systems)
Avani Nagwann – Head Marketing & Business at HooFit (formerly workout.CASH)
Ashutosh Saitwal – Enterprise Software, Automation Leader | Investor | Writer | Speaker
Radha Giri – CEO, Midas Touch Consultants
Sanjeev Nambudiri – Co-Founder, Midas Touch Consultants

Ecosystem Partners 

Venue

Conrad Pune

7, Mangaldas Rd, Sangamvadi, Pune, Maharashtra 411001

Ticket Booking

To book your ticket, visit https://www.townscript.com/e/why-b2b-sales-must-harness-the-power-of-digital-marketing-to-go-international-032304

Product Leaders Forum 2017

Product Leaders Forum (PLF) is a volunteer driven, global movement with chapters in Bangalore, Pune, Hyderabad and Silicon Valley.

Midas Touch Founders Radha Giri and Sanjeev Nambudiri were invited to speak at PLF Pune 2017 on relevance of social media and content in Product Marketing.

​Event with IACC

An introductory session on the concepts of digital marketing, content marketing and social media marketing. Through descriptions, examples, explanations and interactive Q & A, the session brings out the relevance of each of these, to the Indian manufacturing cos. looking to make a larger impact globally.

Course Module on Social Media for Business

Sanjeev Nambudiri, Co-Founder of Midas Touch, was invited to take a course module on social media for business at IIM Sambhalpur. This was a part of the integrated marketing course for second year students.

TiECon Pune 2017

The must-attend event for entrepreneurs, start-up founders, and soon-to-be entrepreneurs seeking the information, inspiration, ideas, and interactions designed to help them reach the inflection point.

Midas Touch was the agency on record for the conference covering all digital, content and social media marketing activities.

Startup Saturday Pune – Women Entrepreneurship

Startup Saturday celebrated the spirit of Women Entrepreneurship by organizing a wonderful event features women entrepreneurs from various industries.

Radha Giri, CEO of Midas Touch, spoke about the relevance of building online brand for women entrepreneurs.