Now that you have survived the pandemic, it’s time to grow!
B2B technology companies have seen through some of the most challenging months of their lives. Read on if you want to make up for lost time and build a sustainable growth plan for the new normal.
We understand that the challenges and, therefore, the marketing strategies would have to be different for different kinds of technology companies.
Even over these months, we have worked with several technology companies, tried various strategies – some have worked, and others failed. This is a distillation of that learning.
Choose your category
Are you a partner of Oracle, ServiceNow, SAP, IBM, Google, Microsoft, Atlassian, etc.?
Are you a company with niche offering in emerging areas like Blockchain, AI, IoT, etc.?
Are you a company with an innovative product ready to launch and impress the right audience?
Are you a company in competitive spaces like development, testing, test automation, etc.?
Are you a partner of Oracle, ServiceNow, SAP, IBM, Google, Microsoft, Atlassian, etc.?
Why digital marketing to reach today’s healthcare, pharma, and life sciences organizations?
- The healthcare sector has undergone an end-to-end digital transformation.
- The healthcare, pharma, and life sciences company leaders are more tech-savvy and turning online for information, opinions, and trends.
- Traditional outbound sales efforts like email and phone have become much harder and more expensive.
- Your target customers are aware of large international brands and their solutions – that’s who you are competing against for mindshare.
How you can win
- Educate your audience, provide answers to their questions through regular, high-quality content like blogs and articles.
- Demonstrate thought leadership with content like whitepapers or eBooks.
- Showcase your work through powerful case studies and use cases.
- Create a vibrant social media presence that showcases your brand like the best in the industry.
- Leverage the network and visibility of your CXOs and leaders to offer strategic advice, opinions, differentiated points of view, and stories.
Likely impact
- Your company brand will become much more visible.
- You will get strongly associated with the technology themes and solutions that matter.
- Your CXOs will cement their position as industry leaders.
- You sales teams will benefit from the enhanced brand perception and stronger digital footprint.
The Midas Touch
- 12+ years of experience helping several healthcare technology companies with offering in areas like Smart Hospital Solutions, EHR and HIS, Cloud and Data Analytics, Patient Experience Solutions, and more.
- Get started immediately.
- Independent operation with minimal time commitment from your end.
- One-stop option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.).
Are you a partner of Oracle, ServiceNow, SAP, IBM, Google, Microsoft, Atlassian, etc.?
Why digital marketing to reach today’s healthcare, pharma, and life sciences organizations?
- The healthcare sector has undergone an end-to-end digital transformation.
- The healthcare, pharma, and life sciences company leaders are more tech-savvy and turning online for information, opinions, and trends.
- Traditional outbound sales efforts like email and phone have become much harder and more expensive.
- Your target customers are aware of large international brands and their solutions – that’s who you are competing against for mindshare.
How you can win
- Educate your audience, provide answers to their questions through regular, high-quality content like blogs and articles.
- Demonstrate thought leadership with content like whitepapers or eBooks.
- Showcase your work through powerful case studies and use cases.
- Create a vibrant social media presence that showcases your brand like the best in the industry.
- Leverage the network and visibility of your CXOs and leaders to offer strategic advice, opinions, differentiated points of view, and stories.
Likely impact
- Your company brand will become much more visible.
- You will get strongly associated with the technology themes and solutions that matter.
- Your CXOs will cement their position as industry leaders.
- You sales teams will benefit from the enhanced brand perception and stronger digital footprint.
The Midas Touch
- 12+ years of experience helping several healthcare technology companies with offering in areas like Smart Hospital Solutions, EHR and HIS, Cloud and Data Analytics, Patient Experience Solutions, and more.
- Get started immediately.
- Independent operation with minimal time commitment from your end.
- One-stop option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.).