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B2B Content Marketing

B2B Content Marketing: Should You Write for Humans or Google?

Long gone are those days, when the search engine marketers used to publish a single content on multiple platforms to gain visibility for the target keywords. Today, Google is no less than
Content Marketing Funnel

Content Marketing Funnel – What You Need to Know

Content marketing is essential. 70% of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. (Source)
B2B Marketing Strategies for Technology Companies

Getting Started – B2B Marketing Strategies for Technology Companies In 2021

In our previous blog, we discussed some actionable trends that mid-sized technology companies could implement in 2021. The good part about these trends is that companies don’t have to invest heavily

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