Win the India Opportunity

India is booming – It’s time to cash in!

Surviving a recession is easy when your message reaches the right target market.

Today, India is the land of opportunity but becoming visible to the target customers in booming sectors like manufacturing, healthcare technology, or Hi-tech is impossible without going digital.

You cannot afford to go wrong at this time – you need expert advice and top-notch execution backed by years of experience. You need Midas Touch.

Identify your growth area

Are you a company in competitive spaces like development, testing, test automation, etc.?

Why digital marketing to reach today’s manufacturers?

A new generation of leaders is taking over most of India’s manufacturing companies.
They are more tech-savvy and turning online for information, opinions, and trends.
Traditional outbound sales efforts like email and phone have become much harder and more expensive.
Your target customers are aware of large international brands and their solutions – that’s who you are competing against for mindshare.

How you can win

Educate your audience, provide answers to their questions through regular, high-quality content like blogs and articles.
Demonstrate thought leadership with content like whitepapers or eBooks.
Showcase your work through powerful case studies.
Create a vibrant social media presence that showcases your brand like the best in the industry.
Leverage the network and visibility of your CXOs and leaders to offer strategic advice, opinions, differentiated points of view, and stories.

Likely impact

Your company brand will become much more visible.
You will get strongly associated with the technology themes and solutions that matter.
Your CXOs will cement their position as industry leaders.
Your sales teams will benefit from the enhanced brand perception and stronger digital footprint.

The Midas Touch

12+ years of experience helping several manufacturing technology companies with offering in areas like Industry 4.0, IIoT, IoT, Digital Twins, Machine Vision, Supply Chain and Logistics, Traceability, Robotics and Warehouse Automation, and more.
Get started immediately.
Independent operation with minimal time commitment from your end.
One-stop-option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.)

Are you a partner of Oracle, ServiceNow, SAP, IBM, Google, Microsoft, Atlassian, etc.?

Why digital marketing to reach today’s healthcare, pharma, and life sciences organizations?

The healthcare sector has undergone an end-to-end digital transformation.
The healthcare, pharma, and life sciences company leaders are more tech-savvy and turning online for information, opinions, and trends.
Traditional outbound sales efforts like email and phone have become much harder and more expensive.
Your target customers are aware of large international brands and their solutions – that’s who you are competing against for mindshare.

How you can win

Educate your audience, provide answers to their questions through regular, high-quality content like blogs and articles.
Demonstrate thought leadership with content like whitepapers or eBooks.
Showcase your work through powerful case studies and use cases.
Create a vibrant social media presence that showcases your brand like the best in the industry.
Leverage the network and visibility of your CXOs and leaders to offer strategic advice, opinions, differentiated points of view, and stories.

Likely impact

Your company brand will become much more visible.
You will get strongly associated with the technology themes and solutions that matter.
Your CXOs will cement their position as industry leaders.
You sales teams will benefit from the enhanced brand perception and stronger digital footprint.

The Midas Touch

12+ years of experience helping several healthcare technology companies with offering in areas like Smart Hospital Solutions, EHR and HIS, Cloud and Data Analytics, Patient Experience Solutions, and more.
Get started immediately.
Independent operation with minimal time commitment from your end.
One-stop option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.).

Are you a company with niche offering in emerging areas like Blockchain, AI, IoT, etc.?

What the real DevOps Experts need to leverage digital marketing?

It has become hard to establish your genuine expertise in a sea of vendors making inflated claims.
Your target audience is deeply technical and used to getting information from trusted sources online.
Things are constantly changing and you need to associate yourself with the latest trends.

How you can win

Create regular content in the form of blogs and articles that demonstrates your expertise in the niche area.
Create content about tech trends and industry news with your unique viewpoints.
Create highly focused landing pages for specific industry verticals or functional areas.
Use social media channels to be seen as a trusted source of information in your niche.
Create case studies and testimonials to demonstrate your expertise and impact.
Leverage your CXOs social channels to amplify the messaging of the company through authoritative, strong opinions or even contrarian stands.

Likely impact

Increased visibility in the niche.
You can occupy the high ground in your niche.
You will be able to create greater confidence in the minds of your prospects about your expertise (which could lead to quicker conversions).
You could be first off the block with viewpoints on lucrative new trends.

The Midas Touch

12+ years of experience helping several companies with niche skills and offering in areas like DevOps, Cloud, Serverless, Microservices, AIOps, QA, and more.
Get started immediately.
Independent operation with minimal time commitment from your end.
One-stop option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.).

Are you a company with an innovative product ready to launch and impress the right audience?

Why your world-class product deserves a world-class digital marketing strategy?

India is a huge market – and there is no better way to optimally reach your target audience.
It is harder to do concept selling
Participating in industry events to demonstrate your product is expensive and time-consuming
Gathering product feedback is important but harder
Your target customers are aware of large international brands and their solutions – that’s who you are competing against for mindshare.

How you can win

Create regular content that focuses on challenges of your target customers.
Create use cases of how your product addresses key problems in your industry.
Create content for concept-selling.
Create highly focused landing pages with optimized keywords for specific industry verticals and how your product addresses the challenges of that industry.
Create whitepapers and use those for your launch email campaigns.
Use social media channels to start associating with the trends and challenges of the industries of your target customers.
Leverage your CXOs social channels to attract attention through authoritative, strong opinions or even contrarian stands.

Likely impact

Increased visibility for your product.
Your target audience will become more aware of potential use cases and your product’s ability to address them.
You will be able to create greater confidence in the minds of your prospects about the solidity and reliability of your corporate brand.
You will be able to get in the eyeline of potential partners and VCs.

The Midas Touch

12+ years of experience of helping several product and platform companies.
Get started immediately.
Independent operation with minimal time commitment from your end.
One-stop option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.).

Are you a partner of Oracle, ServiceNow, SAP, IBM, Google, Microsoft, Atlassian, etc.?

Why digital marketing to reach today’s healthcare, pharma, and life sciences organizations?

The healthcare sector has undergone an end-to-end digital transformation.
The healthcare, pharma, and life sciences company leaders are more tech-savvy and turning online for information, opinions, and trends.
Traditional outbound sales efforts like email and phone have become much harder and more expensive.
Your target customers are aware of large international brands and their solutions – that’s who you are competing against for mindshare.

How you can win

Educate your audience, provide answers to their questions through regular, high-quality content like blogs and articles.
Demonstrate thought leadership with content like whitepapers or eBooks.
Showcase your work through powerful case studies and use cases.
Create a vibrant social media presence that showcases your brand like the best in the industry.
Leverage the network and visibility of your CXOs and leaders to offer strategic advice, opinions, differentiated points of view, and stories.

Likely impact

Your company brand will become much more visible.
You will get strongly associated with the technology themes and solutions that matter.
Your CXOs will cement their position as industry leaders.
You sales teams will benefit from the enhanced brand perception and stronger digital footprint.

The Midas Touch

12+ years of experience helping several healthcare technology companies with offering in areas like Smart Hospital Solutions, EHR and HIS, Cloud and Data Analytics, Patient Experience Solutions, and more.
Get started immediately.
Independent operation with minimal time commitment from your end.
One-stop option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.).

Are you a company with niche offering in emerging areas like Blockchain, AI, IoT, etc.?

What the real DevOps Experts need to leverage digital marketing?

It has become hard to establish your genuine expertise in a sea of vendors making inflated claims.
Your target audience is deeply technical and used to getting information from trusted sources online.
Things are constantly changing and you need to associate yourself with the latest trends.

How you can win

Create regular content in the form of blogs and articles that demonstrates your expertise in the niche area.
Create content about tech trends and industry news with your unique viewpoints.
Create highly focused landing pages for specific industry verticals or functional areas.
Use social media channels to be seen as a trusted source of information in your niche.
Create case studies and testimonials to demonstrate your expertise and impact.
Leverage your CXOs social channels to amplify the messaging of the company through authoritative, strong opinions or even contrarian stands.

Likely impact

Increased visibility in the niche.
You can occupy the high ground in your niche.
You will be able to create greater confidence in the minds of your prospects about your expertise (which could lead to quicker conversions).
You could be first off the block with viewpoints on lucrative new trends.

The Midas Touch

12+ years of experience helping several companies with niche skills and offering in areas like DevOps, Cloud, Serverless, Microservices, AIOps, QA, and more.
Get started immediately.
Independent operation with minimal time commitment from your end.
One-stop option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.).

Are you a company with an innovative product ready to launch and impress the right audience?

Why your world-class product deserves a world-class digital marketing strategy?

India is a huge market – and there is no better way to optimally reach your target audience.
It is harder to do concept selling
Participating in industry events to demonstrate your product is expensive and time-consuming
Gathering product feedback is important but harder
Your target customers are aware of large international brands and their solutions – that’s who you are competing against for mindshare.

How you can win

Create regular content that focuses on challenges of your target customers.
Create use cases of how your product addresses key problems in your industry.
Create content for concept-selling.
Create highly focused landing pages with optimized keywords for specific industry verticals and how your product addresses the challenges of that industry.
Create whitepapers and use those for your launch email campaigns.
Use social media channels to start associating with the trends and challenges of the industries of your target customers.
Leverage your CXOs social channels to attract attention through authoritative, strong opinions or even contrarian stands.

Likely impact

Increased visibility for your product.
Your target audience will become more aware of potential use cases and your product’s ability to address them.
You will be able to create greater confidence in the minds of your prospects about the solidity and reliability of your corporate brand.
You will be able to get in the eyeline of potential partners and VCs.

The Midas Touch

12+ years of experience of helping several product and platform companies.
Get started immediately.
Independent operation with minimal time commitment from your end.
One-stop option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.).

Are you a company in competitive spaces like development, testing, test automation, etc.?

Why digital marketing to reach today’s manufacturers?

A new generation of leaders is taking over most of India’s manufacturing companies.
They are more tech-savvy and turning online for information, opinions, and trends.
Traditional outbound sales efforts like email and phone have become much harder and more expensive.
Your target customers are aware of large international brands and their solutions – that’s who you are competing against for mindshare.

How you can win

Educate your audience, provide answers to their questions through regular, high-quality content like blogs and articles.
Demonstrate thought leadership with content like whitepapers or eBooks.
Showcase your work through powerful case studies.
Create a vibrant social media presence that showcases your brand like the best in the industry.
Leverage the network and visibility of your CXOs and leaders to offer strategic advice, opinions, differentiated points of view, and stories.

Likely impact

Your company brand will become much more visible.
You will get strongly associated with the technology themes and solutions that matter.
Your CXOs will cement their position as industry leaders.
Your sales teams will benefit from the enhanced brand perception and stronger digital footprint.

The Midas Touch

12+ years of experience helping several manufacturing technology companies with offering in areas like Industry 4.0, IIoT, IoT, Digital Twins, Machine Vision, Supply Chain and Logistics, Traceability, Robotics and Warehouse Automation, and more.
Get started immediately.
Independent operation with minimal time commitment from your end.
One-stop-option for all your digital marketing needs (blogs, whitepapers, B2B social media, LinkedIn marketing, CXO personal branding, etc.)

CONNECT WITH US

info@i-midastouch.com

Ph: 9850835739 / 9766397334

Twitter: @MidasSocial